University of Novi Sad Technical faculty "Mihajlo Pupin" Zrenjanin


The objective of this subject is to gain knowledge in the areas of electronic business and internet marketing for the purpuse of using it in business and software develpment. 

Subject themes are:

Information society and digital economy, Types of e-business and business models, Internet payment, E-banking, Document management and mobile marketing, E-business infrastructure, Internet services and protocols,  Web2.0 services, Computer networks, Internet programing, Data security and legal aspects of e-business.

General information

Study program: Information Technologies,   Master


Semester: 1

Lectures: 3

Exercises: 3



Miodrag Ivković, Ph.D. full professor



Course books

  1. Miodrag Ivković, Sladajana Milošević, Dalibor Dobrilović, Zoran Subić, Elektronsko poslovanje, e-business, izdavač Tehnički fakultet Mihajlo Pupin, Zrenjanin, 2005.
  2. Milutinović Veljko, Infrastructure for Electronic Business on the Internet, Kluwer Academic Publishers, Massachusetts, 2001.
  3. Miodrag Ivković, Branimir Djordjević, Zoran Subić, Dušanka Milanov, Internet marketing i elektronsko poslovanje, Tehnički fakultet Mihajlo Pupin Zrenjanin, 2011