University of Novi Sad Technical faculty "Mihajlo Pupin" Zrenjanin


Educational objective of this course is acquiring knowledge in the field of marketing, especially from the aspect of the basic principles of marketing concept and application of this concept in practice.


Course content is divided into two parts, theoretical part and practical part. The theoretical part includes: basic dimensions of marketing, main characteristics of modern society, enterprise and  market, conceptual definition of the market,  market mechanism, Marketing Information System, formulating marketing programs, product, price, distribution, promotion, marketing management, basic marketing strategies, internationalization of companies, and specific aspects of marketing. The practical part includes development of a marketing plan as a basic tool for planning marketing activities.


Educational outcomes: the acquired knowledge of marketing students will use to identify different market and business phenomena and to solve problems that have their origins in marketing theory and practice. Students will be able to work independently and in team in order to solve problems independently, collectively and interactively, to establish a particular level of communication and to present the results of their work adequately.


General information

Study program: Engineering Management - Undergraduate Academic Studies

Information Technologies in Business Systems - Undergraduate Academic Studies


Semester: 4

Lectures: 2

Exercises: 2



Dejan Đorđević, PhD Professor



Course books

Đorđević, D., Ćoćkalo, D. (2010). Osnove marketinga, revised and expanded edition. Zrenjanin: Technical faculty “Mihajlo Pupin”, University of Novi Sad.